Google Acquires Music Service Songza for $39M

Google is boosting up its digital music offerings with the acquisition of A music search engine and internet jukebox Songza, said to be for an affordable deal of $39 million.

The technology giant will eventually look to integrate the service — which helps users to select the right music according to their mood — into Google Play Music.

Google said it is not planning any instantaneous changes to Songza and users will be not affected by the acquisition, at least for now.


“Over the period of few months, we’ll explore ways to bring what you love about Songza to Google Play Music,” Google said in a post. “We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.”

Songza, in a post on its website, said it is “thrilled” to be joining Google.

“We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do,” the post said. “No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.”

Songza, which is based in New York, recommends playlists based on time of day, such as bedtime, the user’s mood or what the person is doing: working out, concentrating, road trip shopping, entertaining, watching the sun set or “getting lucky.”

Users have the ability to vote songs up or down and Songza will then adapt suggestions to the person’s music preferences.

Playlists can be found by artists, songs or genres as well as by eras.